IreneLuftisaluxuryPrêt-à-PorterbrandbasedinMunich.ThemodernyetelusivefeminineandromanticstyleisthesignatureoftheBrand.Irene’slifeishomagetofashion.BornandraisedinRussiaasthedaughterofamastertailorshefollowedhermother’stracksanddidherapprenticeshipasacoutureartisan.ShegraduatedwithdistinctionfromtherenownedGermanMasterCraftsmenSchoolforFashion(DeutscheMeisterschulefürMode)andlaterfromtheAkademiefürMode&DesigninMunich.WhileworkingforinternationallyrenownedbrandsIreneLuftfoundedherowneponymouslabel.EversincethefirstdayIrenelaunchedherLabelsheisknownforherspectacularhandmadecouturedressesforprivatecustomersandherstrongyetwonderfullyfeminineideaforherPrêt-à-Porterandoccasionweardesigns.IreneLuftisaregularattendantatMercedes-BenzFashionWeekBerlinwhereherfashionshowsareastatement,eachtime.